Brand Design
WYC Intergrated Branding
About the project
WYC (With Your Color) is a premium self-studio brand that redefines the photo booth experience through personal color theory. Moving beyond simple photography, WYC offers specialized frames based on Warm, Cool, and Neutral tones. The goal was to create a space where users can discover their own palette and capture their moments with professional-grade color coordination.
Client
WYC @ Recorders
Role
Brand Strategy, Logo Design, Graphic System, Store VMD & Signage
Timeline
8 weeks
Tools
Illustrator, Photoshop, Figma
Collaborators
1 Creative Director, 2 Brand Designers, 4 Marketers
Logo & Typo System
Minimal & Neutral Canvas
The logo is designed as a minimal, rectilinear form to serve as a neutral canvas for the brand’s core concept: Color. By eliminating unnecessary decorative elements, the mark functions flexibly across Warm, Cool, and Neutral contexts. The square symbol represents a frame, intuitively communicating the brand's identity as a space for capturing moments.
Brand Key Concept
The Spectrum of Moments
The graphic motif visualizes the process of color development, where small dots converge to form a spectrum. This represents the infinite possibilities of color harmony. It symbolizes the user journey at WYC: selecting and combining colors to create a personalized visual narrative that goes beyond a simple snapshot.
Frame Design
Intuitive Color System
We developed a systematic frame collection categorized by tone (Warm, Cool, Neutral) to guide users in choosing the best match for their skin tone and mood. This structured approach simplifies the decision-making process while ensuring a high-quality aesthetic output for every user.
Conceptual Photo Booth
B2B Collaboration & Event Customization
I expanded the brand's versatility by designing bespoke photo frames and custom booth wrappings for corporate partnerships and external events. The design system was built to be highly adaptable, allowing for seamless integration of partner branding while retaining WYC’s core identity. This flexibility transformed the photo booth into a powerful tool for off-line brand activation.
Outcome
From Zero to Brand
Successfully launched a coherent brand identity from scratch, establishing WYC as a distinct player in the competitive photo booth market. The integrated visual system—spanning logo, UI, and physical space—provided a solid foundation for franchise expansion and consistent customer engagement.