Web Design
Sihyunhada Web Renewal
About the project
Sihyunhada is a premier South Korean portrait studio that redefined photography as a medium for self-expression through color. However, as the business expanded rapidly, the web architecture became fragmented. This complexity created friction in the booking journey, leading to customer drop-offs at critical moments.
Client
Sihyunhada @ Recorders
Role
Sole Web Designer (UI/UX)
Timeline
8 weeks
Tools
No-code Web Builder, CMS Management, Photoshop
Collaborators
2 Marketers
Solution Overview
Simplification & Efficiency
To address these issues, I focused on simplifying the information architecture. My priority was to eliminate redundant pages and reconstruct the sitemap based on user intent. I also led the migration to a no-code platform, enabling the internal team to maintain high design quality without depending on developers.
Brand Identity Section
Visualizing the Philosophy
I utilized dynamic animations to capture Sihyunhada’s signature "pop" aesthetic. My goal was to create an immersive digital experience where users could naturally explore the brand’s history and core philosophy, rather than just reading static text.
Reservation Section
Streamlining the Path to Purchase
I designed the reservation pages to minimize distractions and guide users directly to booking. By consolidating fragmented information—such as branch specifics, maps, and photographer profiles—into a single view, I streamlined the decision-making process into a seamless 2-step journey.
Outcome
Elevating Business Performance
This strategic redesign successfully elevated the brand's digital presence. By clarifying the booking process, we saw a significant reduction in support inquiries and a measurable increase in reservation conversion rates.