Web Design
Sihyunhada Integrated Web Platform
About the project
Sihyunhada is Korea's No.1 portrait brand with 400K+ users. Rapid business growth created two simultaneous challenges: fragmented web architecture causing booking drop-offs, and a major consolidation from 10+ locations into 4 flagship branches requiring a full brand experience redesign. I led both end-to-end as a solo designer.
Client
Sihyunhada @ Recorders
Role
Brand Experience Design, Web System Design, UI/UX, Interaction Design
Timeline
8 weeks
Tools
No-code Web Builder(ImWeb), CMS Management, Photoshop
Collaborators
1 Director, 2 Marketers
Design Strategy
One Brand, Two Distinct Experiences
The core design decision was to treat the website as two spaces with opposite purposes — one built for immersion, one built for action. Building both with the same approach would have made both ineffective.
Information Architecture
From Fragmented to Focused
I rebuilt the sitemap from scratch, eliminating redundant pages and consolidating scattered branch information. Migrated to a no-code platform so the internal team could maintain the site without developer dependency.
Brand Experience
Designing for Immersion
Sihyunhada's philosophy — "Everyone has their own color" — needed to be felt, not just read. I designed a scroll-driven narrative using fixed backgrounds, layered animations, and deliberate text pacing. Every interaction was planned and built by hand.
Reservation Experience
Designing for Action
Branch details, photographer profiles, and booking information consolidated into a single view. Decision-making reduced to two steps. Visual noise minimized — every element exists to remove friction.
