Campaign
Enerzite Voice Integrated Lanch Campaign
About the project
This campaign was designed to launch the 'Enerzite Z+', the successor to Descente's flagship running shoe. Instead of a traditional one-way advertisement, we created a participatory campaign that invited runners to share their own stories. By capturing their voices, we aimed to build a genuine connection between the product and the running community.
Client
Descente
Role
Campaign Art Direction, OOH Design, UI/UX Design, Content Creation
Timeline
6 weeks
Tools
Figma, Photoshop, Illustrator
Collaborators
2 Marketers, 1 Front-end Developer
Design Strategy
Visualizing Positive Momentum
My core strategy was to translate user feedback into a visual language. I analyzed positive review data from the previous model and visualized these voices as rhythmic graphic patterns within the Key Visual. This approach transformed intangible customer satisfaction into a tangible brand identity, symbolizing the energy of running.
Microsite
Energetic Interactive
I utilized a high-contrast palette—pairing Energetic Orange with Solid Gray—to convey power and stability simultaneously. The UX was designed to be immersive; users could record their voices directly on the page and listen to other runners' messages, fostering a sense of solidarity and motivation among participants.
